社會化創意崗位職責
高級項目經理(AM/SAE) 網娛互動 網娛互動科技(北京)股份有限公司,網娛互動,網娛 職位描述:崗位職責:1,分析客戶傳播目標,為客戶提供社會化傳播創意策略,方案撰寫等解決方案;2,負責制定年度傳播規劃,帶領小組完成月度及日常執行計劃和項目執行匯報總結;3,維護客戶關系,負責客戶潛在及延伸性需求的實現;4,..
2024-02-06
社會化媒體總監崗位職責
發布于：2024-02-06 12:29
作者：地卜
數字化營銷和社會化媒體總監 MAIN RESPONSIBILITIES:
? Leads the organization in driving overall digital acumen, expertise and curiosity.
? Maps the consumer digital path to purchase and collaborates with Marketing
Directors and Director of Ecommerce to ensure an integrated, consumer-centric
digital brand experience.
? Collaborates with internal teams to optimize branding sites for SEO and social
outposts for lead generation.
? Partners with key vendors to develop disruptive digital ideas to increase brand
visibility and engagement (e.g. Google, Facebook, wechat,微博,etc.).
? Identifies optimal social and influencer outposts to attract new users.
? Consults with brand teams to develop retargeting sequences with customized ads
to drive increased conversion.
? Identifies best practices, trends and emerging technologies/platforms/apps.
Collaborates with IT to develop internal marketing interfaces/systems.
? Leads exploitation of DMP via retargeting and CRM programs.
Key Performance Indicators/Key Figures:
? Educating the marketing organization to be digital thought-leaders.
? Ensuring clear KPI and tracking in-year progress with the brand teams.
? Driving a digital agenda in a traditional marketing organization.
QUALIFICATIONS/TECHNICAL SKILLS
? Bachelor Degree in Business, Communications, Marketing, or Computer Science.
? Solid MS Office skills – PowerPoint, Excel, Word.
Strong project and product management expertise.
? Excellent interpersonal, communication and presentation skills
? Strong analytical and creative problem solving skills.
Previous/Professional Experience
? Minimum 8-10 years of experience in a Digital Marketing role; familiar with social
media,TMT industry
? Analytic mindset and insight mining capability a must.
? Ability to distill complex data into clear and meaningful recommendations.
? Digital Marketing skills and experience
? Deep experience with analytics tools and synthesis.
? Experience with paid media strategy and audience channel mapping.
? Exceptional internal communications skills both verbal and written.
Collaborative mindset is essential.
薪資可談,有期權。 MAIN RESPONSIBILITIES:
? Leads the organization in driving overall digital acumen, expertise and curiosity.
? Maps the consumer digital path to purchase and collaborates with Marketing
Directors and Director of Ecommerce to ensure an integrated, consumer-centric
digital brand experience.
? Collaborates with internal teams to optimize branding sites for SEO and social
outposts for lead generation.
? Partners with key vendors to develop disruptive digital ideas to increase brand
visibility and engagement (e.g. Google, Facebook, wechat,微博,etc.).
? Identifies optimal social and influencer outposts to attract new users.
? Consults with brand teams to develop retargeting sequences with customized ads
to drive increased conversion.
? Identifies best practices, trends and emerging technologies/platforms/apps.
Collaborates with IT to develop internal marketing interfaces/systems.
? Leads exploitation of DMP via retargeting and CRM programs.
Key Performance Indicators/Key Figures:
? Educating the marketing organization to be digital thought-leaders.
? Ensuring clear KPI and tracking in-year progress with the brand teams.
? Driving a digital agenda in a traditional marketing organization.
QUALIFICATIONS/TECHNICAL SKILLS
? Bachelor Degree in Business, Communications, Marketing, or Computer Science.
? Solid MS Office skills – PowerPoint, Excel, Word.
Strong project and product management expertise.
? Excellent interpersonal, communication and presentation skills
? Strong analytical and creative problem solving skills.
Previous/Professional Experience
? Minimum 8-10 years of experience in a Digital Marketing role; familiar with social
media,TMT industry
? Analytic mindset and insight mining capability a must.
? Ability to distill complex data into clear and meaningful recommendations.
? Digital Marketing skills and experience
? Deep experience with analytics tools and synthesis.
? Experience with paid media strategy and audience channel mapping.
? Exceptional internal communications skills both verbal and written.
Collaborative mindset is essential.
掃一掃手機訪問
簡介：社會化媒體總監職責網,社會化媒體總監崗位職責是一篇相關于社會化媒體總監職責文章,最新最全的社會化媒體總監職責大全信息平臺,社會化媒體總監本文內容僅供參考學習,并不代表本平臺觀念,職責網。
標簽： # 總監
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